Magical Ice Cream Company - Brand Identity

Objective: For this class project, design a logo and brand identity for a fictional vegan ice cream brand that needed to feel fun, handmade, and small batch to stand out from bigger competitors.

Role: I sketched and refined a cloud shaped badge logo with a script typeface (swapping the "i" dot for a Space Needle nod to the brand's Seattle roots), then brought it to life with a secondary badge version and a mocked up pint package for a "Unicorn" flavor.

Tools: Illustrator